While I was sitting back "thinking about it," wondering if I was "good enough", I found out one of my competitors was absolutely CRUSHING IT.
The customer base was clearly there, because my competition was raking it in, while I let them take all the profits because I was too scared to just take the first step.
I wanted to have it all figured out ahead of time. I wanted to know exactly what I would teach, how I would teach it, how my course would be laid out, how I would get my first sale, how I would host the content etc...
And it kept me stuck for YEARS to be honest.
Then I heard something that changed my life forever.
One of my mentors said "Christian, the map doesn't appear until the car starts moving. Just find someone who has done what you do, get their help, and start driving, knowing that the map will appear."
And so I took the leap, I took the first step even though I didn't know exactly what I would teach, how I would teach it, or how I would start making sales.
And the map started to appear. It was only through taking action, that everything became clear. My market told me what they wanted to hear, what problems they had, how to provide a solution, and exactly what to teach.
I launched my beta course, and parlayed that in to a fully scalable infrastructure.
And everything changed forever. I finally understood what it meant to have a business that works for me, instead of the other way around.
I finally understood what it means to "build the machine."